Search This Blog

Tuesday, November 13, 2018

The effectiveness of gift certificates / gift cards in E-Commerce

Gift certificates/cards is an effective way to increase online sales, acquire new customers, and encourage return visits. Marketing gift cards can be easy during holidays, like Valentine’s Day, Mother’s Day, and, most of all, Christmas.

A shopper using a gift card to make a purchase will likely spend 40 percent more than the value of the card, according to Shopatron, an ecommerce platform. In addition, Shopatron reported that 41 percent of gift card recipients will visit a new store because of a gift card and that 72 percent of gift card recipients would make a return trip to the store.