Google Cloud Endpoints

In a multi-platform, multi-client and multi-screen world, it's often important to think about building APIs first and using a shared backend to connect to client applications later. Google have a history of providing APIs for products such as Maps, Translate and Gmail, which have led to the creation of new applications that are used by millions of users.

Building an API for your own clients isn't easy. Scaling, authentication and tooling are all issues that need to be addressed. Google Cloud Endpoints provides developers with a simple way to create, expose and consume APIs served from App Engine.

Google Cloud Endpoints consists of tools, libraries and capabilities that allow you to generate APIs and client libraries from an App Engine application, referred to as an API back-end, to simplify client access to data from other applications. Endpoints makes it easier to create a web backend for web clients and mobile clients such as Android or Apple's iOS.

For mobile developers, Endpoints provides a simple way to develop a shared web back-end and also provides critical infrastructures, such as OAuth 2.0 authentication, eliminating a great deal of work that would otherwise be needed. Furthermore, because the API back-end is an App Engine app, the mobile developer can use all of the services and features available in App Engine, such as Datastore, Google Cloud Storage, Mail, Url Fetch, Task Queues, and so forth. And finally, by using App Engine for the back-end, developers are freed from system admin work, load balancing, scaling, and server maintenance.

It is possible to create mobile clients for App Engine back-ends without Endpoints. However, using Endpoints makes this process easier because it frees you from having to write wrappers to handle communication with App Engine. The client libraries generated by Endpoints allow you to simply make direct API calls.
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