Nov 8, 2018

CRM common terms

  • Contact: The simplest of all, Contacts are the records for the people you’ve listed in your CRM. Just like in your address book, they can contain the names and personal info of your customers and clients. You’ll likely also see Company and/or Account in your CRM; these are specialized contacts for the organizations you work with, and you’ll likely link your individual contacts to a Company or Account.
  • Lead: Some contacts are special: they seem likely to want to do business with your team in the future. Leads are these special people, to whom you’ll want to pay particular attention.
  • Opportunity: Turns out, that lead was really interested, and you think you’re going to be able to sell them your product or service. Now they’re an Opportunity, and you’ll want to list info about what exactly this opportunity is and track it in your CRM.
  • Quote: You’ve worked with a Contact, turned that Lead into an Opportunity, and now you’re almost ready to make a deal—and so you’ll Quote them a price and the service or products they’ll get for it. That’s what Quotes are for—and no, it’s not the place to store your inspiring business quotations.
  • Deal: Everything worked out and you’ve sold your product—or perhaps it didn’t, and the Opportunity fell through. You’ll track both of those with Deals, which will show your Won and Lost Deals.
  • Profiles: Typically, these would be the people inside your own company that are using your CRM app. Each of them may have a Role, or a particular set of permissions in the app.
  • Campaign: Marketing is one of the main reasons you’d use a CRM, and Campaigns refer to your marketing campaigns. As such, they’d list the contacts and companies most crucial to your next marketing campaign, along with results, notes, and more.
  • Tag: Similar to tags in Gmail or metadata on your photos, tags give you a way to add extra info to a Contact, Deal, or anything else in your company. This extra data gives you more ways to filter and sort through your CRM.
  • Activity: Activity in a CRM typically refers to anything that’s happened in the app—new Deals, Contacts, Opportunities, or perhaps just a message from your colleagues. They’ll usually be listed in a Facebook-like news feed so you can look over them easily.