Nov 10, 2018

Social media strategy

When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social media data monitor, social media managers first need to understand what they are measuring and why.

When you know your goals, you can determine what channels you will use to get there. Then, you can measure if you are reaching your goals or not. In simple terms, you need goals and Key Performance Indicators (KPI).

Creating or maintain a successful social media strategy truly requires someone to measure and analyze what is truly happening on those platforms. Just knowing what to measure and how to measure can go a long way.

See also:
Federal Social Media Analytics Toolkit