Nov 10, 2018

Five common business objectives in the online world


  1. For ecommerce sites, an obvious objective is selling products or services.
  2. For lead generation sites, the goal is to collect user information for sales teams to connect with potential leads.
  3. For content publishers, the goal is to encourage engagement and frequent visitation.
  4. For online informational or support sites, helping users find the information they need at the right time is of primary importance.
  5. For branding, the main objective is to drive awareness, engagement and loyalty.