The location and size of key items on your site plays a direct role in your conversion numbers. In fact, a study conduced by Visual Website Optimizer showed that including larger images on product pages can increase the conversion rate by as much as 9%. That’s pretty significant!
And while images are definitely a good thing in terms of increasing engagement and encouraging conversions, too many can be distracting, especially if you’re trying to cross-sell on a single product page. Too many related product widgets or promotional offers can make your site cluttered and unintuitive, according to Shopify, which has a direct and negative impact on conversions.
So opt for the less is more approach. A large, centered product image on an individual product page captures attention. Descriptive yet to-the-point sales text should skip over the high-pressured sales pitch and stick to information with a little bit of flair. Basically, people are wise to the “hype” these days so a “just the facts, ma’am,” approach is best.
And keep extra information to a minimum. Displaying related products and any offers you currently have going is fine, but there’s no need to overwhelm your visitors. Remember: your goal is to get the customer to add an item to her cart and complete the checkout process. Anything that distracts from this is a mistake.