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Tuesday, November 13, 2018

What is Mobile Marketing?

While marketers need to be aware and prepared with a mobile marketing strategy, mobile marketing does not embody just one thing. It offers you the ability to communicate and listen to consumers via a mobile device in a variety of ways:

  • Sending SMS/MMS messages to your customers
  • Creating mobile-responsive websites and emails
  • Developing apps to engage your core audience

With advancements in mobile and marketing automation, you can now collect mobile-specific insights, which helps you engage your users wherever they are across channels.