While marketers need to be aware and prepared with a mobile marketing strategy, mobile marketing does not embody just one thing. It offers you the ability to communicate and listen to consumers via a mobile device in a variety of ways:
- Sending SMS/MMS messages to your customers
- Creating mobile-responsive websites and emails
- Developing apps to engage your core audience
With advancements in mobile and marketing automation, you can now collect mobile-specific insights, which helps you engage your users wherever they are across channels.