Tuesday, November 13, 2018
Which Social Media Platforms for your marketing?
Facebook is the Holy Grail of social media platforms. It’s great for almost every business.
Twitter is all about short and quick updates, tips and news. This platform is perfect if you are a source of news, your own brand, a blogger, an event business or in a niche market.
Think fun, creative, pretty, cool, eye catching photos. Perfect for businesses that sell physical products, or have fun cultures, or anything lifestyle related (health, beauty, fashion, events, photography).
LinkedIn is ideal for B2B companies. Having a company page on LinkedIn is best for targeting niche markets that can only be identified through jobs, titles or groups (i.e. investment firms, consulting services, hiring agency).
Pinterest is perfect for blogs, products and services. This is how Pinterest works: When someone sees a photo of something they like, they can click on the photo, which takes them to an associated link! Successful pins link to a related site.
Super similar to Facebook but with smaller targeted audiences. The key to Google+ is being active in communities and engaging in Google hangouts. The best part about this platform is that it layers into Google’s other product and services such as Blogger, YouTube, Google Drive sharing, Gmail, Google maps, etc. It also improves your Google search result.
The most watched videos on YouTube are tutorials and how-tos. YouTube reaches more adults aged 18 to 34 than any single cable TV network. Choose YouTube if you are trying to launch a show, need to explain your product/service, to showcase featured work or for tutorial videos.