Sep 13, 2018

Microsoft bought firm using game play to boost the performance of sales teams

Microsoft announced on Monday that it has acquired Texas-based startup Incent Games, developer of the online platform FantasySalesTeam which uses game play to boost the performance of sales teams. The platform allows managers to try to ramp up sales numbers through fantasy sports-style competitions among their representatives.

"They've disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting," Microsoft corporate vice-president Bob Stutz said in a blog post announcing the acquisition.