Layers of Google Adwords

AdWords is organized into three layers: account, campaigns, ad groups.
  • Account: Your account is associated with a unique email address, password, and billing information.
  • Campaigns: Each campaign in your account has its own budget and settings that determine where your ads appear.
  • Ad groups: Each ad group within a campaign contains a set of similar ads and keywords that you want to trigger your ads to show.

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