Oct 29, 2018

The adoption of the enterprise data hub concept will result in immediate enhancements to developer agility. Result: There will soon be two types of companies: those using big data to dominate in the market – and those being dominated by others.

Bob Gourley
Big data use cases continue to evolve, and in the coming months we expect to see an increasing number of business missions being served by new approaches to data. With more organizations adopting concepts of an enterprise data hub, developers are finding new agility to create services and applications that include increasingly elegant use cases.
Traditional missions for big data that include fraud detection, cyber security [and] customer 360-degree views [for] ecommerce are being joined by new use cases like corporate M&A decisions, critical employment decisions, targeted marketing/messaging and market influence.
By mid-2016 we expect to see corporations using enterprise data hub approaches to enhance agility and decision-making that leads to market dominating strategies. Across multiple sectors, we can expect a new corporate differentiator to be how the use of data leads to agility. By the end of 2016, there will be two types of companies: those using big data to dominate – and those being dominated.