Oct 29, 2018

When to register a Trademark?

Most small businesses should at least treat the company name, website name, and any key marketing slogans as unregistered trademarks, adding the trademark symbol (™) next to them and naming them as trademarks in the site footer or about page.

For most small business, adding the trademark symbol (™) should provide adequate protection.

It is a good idea for registering a trademark for several reasons:

  • Your business is growing rapidly and need more protection
  • You are applying for a business loan.
  • You want to sell your business.
  • You are seeking investments. (a registered trademark is generally considered to have a monetary value, while an unregistered one might not.)
  • You are working with an advertising agency to produce promotions.
  • You don't want your niche business copied.
  • ...