Nov 1, 2018

How to choose the best social networks for marketing

Pew has complete data, collected last fall, of the demographics for Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Here are a few quick takeaways:

  • Twitter, LinkedIn, and Pinterest are popular among those with higher income
  • Facebook and Pinterest are more popular with women
  • LinkedIn is more popular with men
  • Facebook, Twitter, and Instagram are popular with the 18-29 age group
  • LinkedIn and Pinterest are more popular with those with advanced education

Here are a few factors to consider to choose the best social networks for marketing:

  • Your audience – Where do your potential customers hang out? Which social network has the right demographics?
  • Time – How much time can you devote to a social network? Plan on at least an hour per day per social network, at least at the start. (Once you get going, tools like Buffer can help you save a bit of time.)
  • Resources - What personnel and skills do you have to work with? Visual social networks like Pinterest and Instagram require images and photos. Social networks like Google+ emphasize quality content. Do you have the resources to create what’s needed?
  • Knowledge - What will be the learning curve for you for a given social network? Are there ones you're quite familiar with already? Getting up to speed might be a factor to consider here.