Oct 17, 2018

How to make money from APIs

How you make money with APIs depends on your product and your business model.
Some companies expose core features for consumption within complementary apps. A good example is Salesforce.com, which provides CRM tools that complement a wide variety of collaborative and line-of-business applications.
Twitter and Facebook and many other social media, on the other hand, count on APIs to drive much of the usage that makes their platforms valuable in the first place by expanding engagement beyond their primary user interfaces, out to the edges via third-party Web, mobile and social applications.
Netflix, Amazon and eBay use APIs to share freemium content and commercial offers within third-party applications that drive commercial transactions and subscription growth.