Nov 1, 2018

Indexable Web Content For SEO

Indexable Content

To perform better in search engine listings, your most important content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology. The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page. However, more advanced methods are available for those who demand greater formatting or visual display styles:

  • Provide alt text for images. Assign images in gif, jpg, or png format "alt attributes" in HTML to give search engines a text description of the visual content.
  • Supplement search boxes with navigation and crawlable links.
  • Supplement Flash or Java plug-ins with text on the page.
  • Provide a transcript for video and audio content if the words and phrases used are meant to be indexed by the engines.