Nov 1, 2018

Why its not always best to write in first person

Generally speaking if you write in first person you are trying to connect with individuals. However studies have shown that if you write in a way that sounds like it is coming from others it is more convincible and psychologically it makes users think, “if others are talking about it, why shouldn't I” or “if others are doing this why shouldn't I”.

This psychological affect plays a big roll in marketing. Ever heard the term used “going viral” this is what happens when users post videos, comments or pictures and they see 1000s of 10000s of shares likes or posts. In turn they think “everyone else has seen or watched it, why shouldn't I”.