Nov 3, 2018

SEO: search engine results page (SERP)

A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

SERPs of major search engines like Google, Yahoo!, and Bing, may include different types of listings: contextual, algorithmic or organic search listings, as well as sponsored listings, images, maps, definitions, videos or suggested search refinements.
The major search engines visually differentiate specific content types such as images, news, and blogs. Many content types have specialized SERP templates and visual enhancements on the main search result page.
There are basically three main components of SERP: 
  • the actual search query, 
  • organic SERP listings, 
  • paid SERP listings.