Nov 7, 2018

Using social media to sell online

A lot of consumers are on social media daily, and recently companies are able to find ways to convert sales directly from social platforms.

For example, Amazon and Dominos have enabled 'tweet to order' functionalities, and Pinterest has introduced 'shoppable' pins that allow viewers to buy the product in a Pin with a click.

By removing the middle man of an ecommerce site, this tactic allows users to directly purchase an item without leaving their Twitter feed.