Sep 13, 2018

Cookie Web Tracking

When you browse online using your desktop or laptop computer, online advertising networks rely on browser cookies to track your behavior including sites visited, actions taken, searches, etc. These cookies are small text files placed in your browser directory when you visit websites that deploy them. Sites also use cookies to store your preferences, user ID, password, etc., making your online experience smoother and more efficient. This includes not requiring you to reenter that information each time you leave the site and return or even load a different page. Using similar technology, Google optimizes your searches based on your search history and which results you’ve selected in the past.

Cookie Web Tracking allows web sites to do more than simply recognize you so you don’t need to reenter the same user ID and password. They allow sites to adhere to your privacy preferences such as opt-outs, maintain your personalized themes and appearance preferences, etc. Users have come to appreciate and even expect this sort of personalized online experience. While many users dislike ads, they have become a fact of online life, compensating publishers and content providers without their charging visitors for access to the content. Further, ethically personalized ads do provide value to site visitors.