Sep 13, 2018

Google AdWord Campaign Quality Score

When you run an AdWord Campaign Google assigns a Quality Score to each of the keywords you choose. This is a score that can either have a positive or negative effect on the performance of your campaign. In basic terms, a good score can give you an edge over your competitors so you want to consider doing what you can to increase that score as

Google awards the advertisers who offer the best experience for searchers. This score is a variable that can either go up or down as the campaign progresses and a score is assigned to each of the keywords you use. This score affects the way your ad ranks and the cost per click you pay, so the higher the score the lower your cost.