Sep 14, 2018

The Google Adsense Triangle

In its simplest form when someone clicks on an AdSense ad, Google charges the company who paid for that click. Then Google pays the website owner for hosting the ad. 

Whatever is left Google keeps. That means there are three basic parts:

1. Google Adwords: Where companies buy ads
2. Google Adsense: Where website owners agree to host ads
3. Google Web bots: The mechanism that decides which ads go on which page