Aug 25, 2018

Google AMP: Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.

The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

Mobile search users will soon start to content in search results with the AMP lightning bolt logo, indicating the content is available in the mobile format - comparable to “mobile friendly.”