Oct 10, 2018

[HDGEM] AdWords offers four different ad rotation settings

Optimize for clicks, optimize for conversions, rotate evenly, and rotate indefinitely.

While there are use cases for each of the four options, the recommended approach is either optimize for clicks or optimize for conversions.

If you're tracking conversions, you should optimize toward them. This option takes both clickthrough rate (CTR) and conversion rate into consideration to give preference to ads that are expected to provide more conversions.

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Posted By Blogger to HDGEM at 3/26/2017 05:56:00 PM