Oct 10, 2018

[HDGEM] Brian Solis defined Generation C

Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.

Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events.

His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, "a visual map of the social media landscape," in 2008 and revising/re-releasing it again in 2013.

In 2012, Brian Solis defined Generation C as the "Connected Consumer."

He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities.

"It is how people embrace technology, from social networks to smartphones to intelligent appliances, that contributes to the digital lifestyle that is now synonymous with Gen C" 


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Posted By Blogger to HDGEM at 3/20/2017 11:21:00 AM