Jun 20, 2017

By going beyond last-click attribution for your Search ads in AdWords, you can understand your customer journey and make changes to improve your campaigns.

If you pick the right model and set the right bids against it, you can get more clicks that influence customers on their journey. Ultimately, the idea is to drive a higher volume of profitable conversions. Users take a while to make decisions; by changing your approach to attribution you can identify how your advertising affects people across all of their crucial, decision-making moments.
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