Sep 17, 2018

Demographics for search ads (DFSA) is another way to identify visitors you might want to treat differently.

DFSA reports the performance of your users by age and gender. 

You can use this data to adjust bids for your high value demographic groups or use exclusions to reach a specific set of customers. Pairing user insights with your search strategy can help you be there for your customers with the most relevant ad experience possible.