Online referral marketing is the internet-based, or Software as a Service (SaaS) approach, to traditional referral marketing.
Online referral marketing focuses on interactions between customers. The Internet is a common channel for referral based marketing.
To recognise referrers and trace purchases by referred consumers on social media, the referral programs rely heavily on a database. The precisely targeted advertising and direct mail campaigns based on the database help the company classify customers and increase the referral rate.